UCL Discovery
UCL home » Library Services » Electronic resources » UCL Discovery

Examining the Effect of Visitor Motivation on Observed Visit Strategies Using Mobile Computer Technologies

Moussouri, T; Roussos, G; (2013) Examining the Effect of Visitor Motivation on Observed Visit Strategies Using Mobile Computer Technologies. Visitor Studies , 16 (1) pp. 21-38. 10.1080/10645578.2013.767732. Green open access

[thumbnail of Moussouri_Examining the Effect of Visitor Motivation.pdf]
Preview
Text
Moussouri_Examining the Effect of Visitor Motivation.pdf - Accepted Version

Download (137kB) | Preview

Abstract

This article examines the interaction between visitor motivation and in-museum visitor behavior. The authors postulate that, in order to understand this aspect of the dynamics of museum visiting, we need to view the motivations to visit the museum as lists compiled by individual visitors but also as part of wider lists of reasons for visiting that exist in society-which they refer to as cultural itineraries. Self-report methods have been used to capture patterns of motivation that emerge across the data, which in this case were used to examine their relation to visit strategies as manifested by visitor pathways through the London Zoo. Visitor pathways were captured through the novel use of mobile location-sensing technology which offers distinct opportunities in this context that have been unexplored in audience research. The combination of standard research methodology and automated location tracking used in this study allowed us to indentify two distinct visit strategies that directly relate to social groupings with different motivations: (a) groups with an education/participation motivation, who visit exhibits only, and (b) groups with a social event motivation, who spend a considerable amount of time on nonexhibit related activities and socializing with other family members and friends. © 2013 Copyright Taylor and Francis Group, LLC.

Type: Article
Title: Examining the Effect of Visitor Motivation on Observed Visit Strategies Using Mobile Computer Technologies
Open access status: An open access version is available from UCL Discovery
DOI: 10.1080/10645578.2013.767732
Publisher version: http://dx.doi.org/10.1080/10645578.2013.767732
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Motivation, cultural itineraries, visit strategy, visitor in-museum behavior, automated visitor tracking, pervasive computing
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Institute of Archaeology
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Institute of Archaeology > Institute of Archaeology Gordon Square
URI: https://discovery.ucl.ac.uk/id/eprint/1361779
Downloads since deposit
228Downloads
Download activity - last month
Download activity - last 12 months
Downloads by country - last 12 months

Archive Staff Only

View Item View Item