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How smart can simple heuristics be?

Chater, N; (2000) How smart can simple heuristics be? BEHAV BRAIN SCI , 23 (5) 745 -746. 10.1017/S0140525X00263449. Green open access

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Abstract

This commentary focuses on three issues raised by Gigerenzer, Todd, and the ABC Research Group (1999). First, I stress the need for further experimental evidence to determine which heuristics people use in cognitive judgment tasks. Second, I question the scope of cognitive models based on simple heuristics, arguing that many aspects of cognition are too sophisticated to be modeled in this way. Third, I note the complementary role that rational explanation can play to Gigenerenzer et al.'s "ecological" analysis of why heuristics succeed.

Type: Article
Title: How smart can simple heuristics be?
Open access status: An open access version is available from UCL Discovery
DOI: 10.1017/S0140525X00263449
Publisher version: http://dx.doi.org/10.1017/S0140525X00263449
Language: English
Additional information: Copyright 2000 Cambridge University Press
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
URI: https://discovery.ucl.ac.uk/id/eprint/124960
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