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Social norm change: drivers and consequences

Andrighetto, Giulia; Gavrilets, Sergey; Gelfand, Michele; Mace, Ruth; Vriens, Eva; (2024) Social norm change: drivers and consequences. Philos Trans R Soc Lond B Biol Sci , 379 (1897) , Article 20230023. 10.1098/rstb.2023.0023. Green open access

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Abstract

Social norms research is booming. In recent years, several experts have recommended using social norms (unwritten rules that prescribe what people ought or ought not to do) to confront the societal, environmental and health challenges our societies face. If we are to do so, a better understanding is required of how social norms themselves emerge, evolve and respond to these challenges. Social norms have long been used as post hoc explanations of behaviour or are seen as stable social constructs. Yet norms evolve dynamically with the changing group processes (e.g. political polarization, kinship structures) and societal challenges (e.g. pandemics, climate change) for which they are presented as solutions. The Theme Issue 'Social norm change: drivers and consequences' contains 14 contributions that present state-of-the-art approaches to understand what generates social norm change and how this impacts our societies. Contributions give insight into (i) the identification of norms, norm change and their effect on behaviour; (ii) drivers and consequences of spontaneous norm change; and (iii) how norm change can be engineered to promote desired behavioural change. This article is part of the theme issue 'Social norm change: drivers and consequences'.

Type: Article
Title: Social norm change: drivers and consequences
Location: England
Open access status: An open access version is available from UCL Discovery
DOI: 10.1098/rstb.2023.0023
Publisher version: https://doi.org/10.1098/rstb.2023.0023
Language: English
Additional information: © 2024 The Authors. Published by the Royal Society under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, provided the original author and source are credited.
Keywords: culture, evolution, intervention, norm change, social norms, Humans, Social Norms, Social Behavior, Group Processes
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Anthropology
URI: https://discovery.ucl.ac.uk/id/eprint/10186161
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