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The Hipster Economy: Taste and authenticity in late modern capitalism

Gerosa, Alessandro; (2024) The Hipster Economy: Taste and authenticity in late modern capitalism. [Book]. UCL Press: London, UK. Green open access

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Abstract

Today, being authentic has become an aspiration and an imperative. The notion of authenticity shapes the consumption habits of individuals in the most diverse contexts such as food and drinks, clothing, music, tourism and the digital sphere, even leading to the resurgence of apparently obsolescent modes of production such as craft. It also significantly transforms urban areas, their local economies and development. The Hipster Economy analyses this complex set of related phenomena to argue that the quest for authenticity has been a driver of Western societies from the emersion of capitalism and industrial society to today. From this premise, the book advances multiple original contributions. First, it explains why and how authenticity has become a fundamental value orienting consumers' taste in late modern capitalism; second, it proposes a novel conceptualisation of the aesthetic regime of consumption; third, the book constitutes the first detailed analysis of the resurgence of the neo-craft industries, their entrepreneurs, and the economic imaginary of consumption underpinning them, and fourth, it analyses how the hipster economy is impacting the urban space, favouring new logic of urban development with contrasting outcomes.

Type: Book
Title: The Hipster Economy: Taste and authenticity in late modern capitalism
ISBN: 9781800086067
ISBN-13: 9781800086067
Open access status: An open access version is available from UCL Discovery
DOI: 10.14324/111.9781800086067
Publisher version: https://doi.org/10.14324/111.9781800086067
Language: English
Additional information: This book is published under a Creative Commons Attribution-Non-commercial Nonderivative 4.0 International licence (CC BY-NC-ND 4.0), https://creativecommons.org/licenses/by-nc-nd/4.0/. This licence allows you to share, copy, distribute and transmit the work for personal and non- commercial use provided author and publisher attribution is clearly stated. Attribution should include the following information: Gerosa, A., 2024. The Hipster Economy: Taste and authenticity in late modern capitalism. London: UCL Press. https://doi.org/10.14324/111.9781800086 067 Further details about Creative Commons licences are available at https:// creativecommons.org/licenses/
Keywords: economy, sociology, culture, society, marketing, consumption, business, aesthetics
URI: https://discovery.ucl.ac.uk/id/eprint/10182008
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