Bucaria, Chiara;
Batchelor, Kathryn;
(2023)
Media paratexts and translation: interdisciplinary perspectives.
Translation Studies
, 16
(3)
pp. 323-330.
10.1080/14781700.2023.2248138.
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Abstract
Drawing on examples from recent promotional campaigns created by streaming platform Netflix, this article reflects on translation and media paratexts from an interdisciplinary perspective. It includes discussion of marketing approaches, political and commercial constraints and priorities, theoretical frameworks, and future directions in media paratext research. It also introduces and contextualizes the contributions included in the special issue Media Paratexts and Translation.
| Type: | Article |
|---|---|
| Title: | Media paratexts and translation: interdisciplinary perspectives |
| DOI: | 10.1080/14781700.2023.2248138 |
| Publisher version: | https://doi.org/10.1080/14781700.2023.2248138 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Translation; media; paratexts; marketing |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > SELCS |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10178147 |
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