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The Evolution of Chinese Shopping Mall: An exploration on socio-spatial changes in Chinese shopping malls over 20 years

Li, Chenyang; Mason, Tim; Gan, Lu; (2022) The Evolution of Chinese Shopping Mall: An exploration on socio-spatial changes in Chinese shopping malls over 20 years. In: 13th International Space Syntax Symposium. (pp. pp. 1-11). Western Norway University of Applied Sciences Green open access

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Abstract

The rapid development of China has led to a transformation of its economic culture from traditional production to consumption. As the carrier of consumer behaviour, shopping malls present a rising trend in containing social activities in modern Chinese society, which see a functional evaluation towards mega, complex and clustering. This study focuses on the dynamic changes in the socio-spatial characteristics of Chinese shopping malls with a time-based reference, asking: what are the differences between the spatial layouts and behavioural patterns of shopping malls built in different periods? To what extent do these differences reflect the Chinese cultural and economic transformation? Does the spatial design make a difference to how the malls adapt to the contemporary consumer environment? The aim of this paper is to provide an evidence-based reference for the future spatial design of Chinese shopping malls. Based in Changsha, a Chinese central-south provincial city, this study investigates three shopping malls located in the city’s central business district (CBD) that are built in different periods from 1998 to 2016. These are Heiwado Mall, Hisense Plaza and ID Mall. Building on the graph theory in the field of retail research, this study conducts cross-comparison between the chosen malls to systemically examine the spatial/cultural changes over 20 years, including the analysis of spatial layout and on-site observation. The study suggests that understanding the target customer group and accordingly balancing the relationship between space and content are important factors for the successful operation of Chinese shopping malls. The conflict between spatial design and consumer orientation is argued to reduce the commercial value of shopping malls regardless of their advanced spatial design.

Type: Proceedings paper
Title: The Evolution of Chinese Shopping Mall: An exploration on socio-spatial changes in Chinese shopping malls over 20 years
Event: 13th International Space Syntax Symposium
Location: Bergen, Norway
Dates: 20th-24th June 2022
Open access status: An open access version is available from UCL Discovery
Publisher version: https://www.hvl.no/en/research/conference/13sss/pr...
Language: English
Additional information: This version is the version of record. For information on re-use, please refer to the publisher's terms and conditions.
Keywords: Spatial Layout, Commercial Culture, Consumer Behaviour, Shopping Mall
UCL classification: UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett School of Architecture
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL
URI: https://discovery.ucl.ac.uk/id/eprint/10154812
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