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Cash Flow: The businesses of menstruation

Røstvik, Camilla Mørk; (2022) Cash Flow: The businesses of menstruation. [Book]. UCL Press: London, UK. Green open access

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The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.

Type: Book
Title: Cash Flow: The businesses of menstruation
ISBN: 9781787355385
ISBN-13: 978-1-78735-538-5
Open access status: An open access version is available from UCL Discovery
DOI: 10.14324/111.9781787355385
Publisher version: https://doi.org/10.14324/111.9781787355385
Language: English
Additional information: Text © Author, 2022 Images © Author and copyright holders named in captions, 2022 Any third-party material in this book is not covered by the book’s Creative Commons licence. Details of the copyright ownership and permitted use of third-party material is given in the image (or extract) credit lines. If you would like to reuse any third-party material not covered by the book’s Creative Commons licence, you will need to obtain permission directly from the copyright owner. This book is published under a Creative Commons Attribution-Non-Commercial 4.0 International licence (CC BY-NC 4.0), https://creativecommons.org/licenses/by-nc/4.0/. This licence allows you to share and adapt the work for non- commercial use providing attribution is made to the author and publisher (but not in any way that suggests that they endorse you or your use of the work) and any changes are indicated. Attribution should include the following information: Røstvik, C. M. 2022. Cash Flow: The businesses of menstruation. London: UCL Press. https://doi.org/10.14324/111.9781787355385 Further details about Creative Commons licences are available at https://creativecommons.org/licenses/
Keywords: women's health, menstruation, economics, business, history, women's studies
URI: https://discovery.ucl.ac.uk/id/eprint/10143950
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