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Crowdsourcing to rescue cultural heritage during disasters: A case study of the 1966 Florence Flood

Kumar, P; (2020) Crowdsourcing to rescue cultural heritage during disasters: A case study of the 1966 Florence Flood. International Journal of Disaster Risk Reduction , 43 , Article 101371. 10.1016/j.ijdrr.2019.101371. Green open access

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Abstract

Illustrating the application of crowdsourcing in disaster response before the Internet age, this paper addresses two key questions: How did the people respond to the cultural heritage damaged during the 1966 Florence Flood? How were they motivated to do so? Content analysis of 180 out of 753 correspondence items from the archives of Fondazione Centro Studi Sull’Arte Licia e Carlo Ludovico Ragghianti in Lucca, Italy shows that the committee received contributions in the form of money, materials, volunteers and knowledge from different parts of the world. The most popular of all contributions, however, was money. Four main factors were found to be motivating people to contribute: 1) the call to participate, 2) the media, 3) influencers, and 4) memory of the city. Of key importance, this paper emphasizes: how to initiate a crowdsourcing campaign to restore cultural heritage, who will contribute or is most likely to contribute and how to motivate people to contribute.

Type: Article
Title: Crowdsourcing to rescue cultural heritage during disasters: A case study of the 1966 Florence Flood
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.ijdrr.2019.101371
Publisher version: https://doi.org/10.1016/j.ijdrr.2019.101371
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Crowdsourcing, Cultural heritage, Disaster, Floods, 1966 Florence flood, Disaster response
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Bartlett School Env, Energy and Resources
URI: https://discovery.ucl.ac.uk/id/eprint/10107178
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