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Ten considerations for effectively managing the COVID-19 transition

Habersaat, KB; Betsch, C; Danchin, M; Sunstein, CR; Böhm, R; Falk, A; Brewer, NT; ... Butler, R; + view all (2020) Ten considerations for effectively managing the COVID-19 transition. Nature Human Behaviour , 4 pp. 677-687. 10.1038/s41562-020-0906-x. Green open access

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Abstract

Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a ‘new normal’; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.

Type: Article
Title: Ten considerations for effectively managing the COVID-19 transition
Open access status: An open access version is available from UCL Discovery
DOI: 10.1038/s41562-020-0906-x
Publisher version: https://doi.org/10.1038/s41562-020-0906-x
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Human behaviour, Social policy
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health > Behavioural Science and Health
URI: https://discovery.ucl.ac.uk/id/eprint/10106458
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