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The arts and city-marketing : The study of Glasgow

Newlands, Deborah M.; (1998) The arts and city-marketing : The study of Glasgow. Masters thesis (M.Phil), UCL (University College London). Green open access

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Responding to the process of de-industrialisation as a result of global restructuring, urban planners have adopted innovative forms of urban policy in an attempt create a new role for their city in the 'post-industrial' era. Born out of this entrepreneurial spirit, has been the rise of cultural policy and promotion of place as cities construct new forms of attractions to entice potential investors, in terms of inward investment or consumer-spending, communicating their new cultural strengths and identity to the rest of the world in an attempt to rebuild and redefine their image as a 'post-industrial' city. Examining the experiences of Glasgow, this paper assesses how the promotion of select images of the city, focus on the Arts and culture through the hosting of high profile events such as the '1990 City of Culture', can counter-act the prevailing negative images of the city which were regarded as a major disincentive to potential investment and fuelling Glasgow's spiral of urban decline. This initiative has been relatively successful in achieving both its immediate goals, in terms of job creation and increased revenue as a direct result of the event, and in generating more longer term outcomes, especially in relation to overseas tourism and the creation of a more attractive business climate. However it is clear that the momentum that the event generated in boosting the cultural sector has failed to be sustained as once the event itself had finished and the city was removed from the limelight of the press. Furthermore, the targeting of only select images of the city appears to have created a rather compartmentalised perception of the city, as the initiatives failed to dispel the more deep-rooted negative images still transcend much of the city.

Type: Thesis (Masters)
Qualification: M.Phil
Title: The arts and city-marketing : The study of Glasgow
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Thesis digitised by ProQuest.
Keywords: Social sciences; Glasgow
URI: https://discovery.ucl.ac.uk/id/eprint/10101784
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