Nathan, M;
Vandore, E;
Voss, G;
(2019)
Spatial Imaginaries and Tech Cities: Place-branding East London's digital economy.
Journal of Economic Geography
, 19
(2)
pp. 409-432.
10.1093/jeg/lby018.
Preview |
Text
Nathan_18-03-16_tech_city_placebranding_full.pdf - Accepted Version Download (1MB) | Preview |
Abstract
We explore place branding as an economic development strategy for technology clusters, using London’s ‘Tech City’ initiative as a case study. We site place branding in a larger family of policies that develop spatial imaginaries and specify affordances and constraints on place brands and brand-led strategies. Using mixed methods over a long timeframe, we analyse Tech City’s emergence and the overlapping, competing narratives that preceded and succeeded it, highlighting day-to-day challenges and more basic tensions. While a strong brand has developed, we cast doubt on claims that policy has had a catalytic effect, at least in the ways originally intended.
| Type: | Article |
|---|---|
| Title: | Spatial Imaginaries and Tech Cities: Place-branding East London's digital economy |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1093/jeg/lby018 |
| Publisher version: | https://doi.org/10.1093/jeg/lby018 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Centre for Advanced Spatial Analysis |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10090730 |
Archive Staff Only
 |
View Item |
