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Spatial Imaginaries and Tech Cities: Place-branding East London's digital economy

Nathan, M; Vandore, E; Voss, G; (2019) Spatial Imaginaries and Tech Cities: Place-branding East London's digital economy. Journal of Economic Geography , 19 (2) pp. 409-432. 10.1093/jeg/lby018. Green open access

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Abstract

We explore place branding as an economic development strategy for technology clusters, using London’s ‘Tech City’ initiative as a case study. We site place branding in a larger family of policies that develop spatial imaginaries and specify affordances and constraints on place brands and brand-led strategies. Using mixed methods over a long timeframe, we analyse Tech City’s emergence and the overlapping, competing narratives that preceded and succeeded it, highlighting day-to-day challenges and more basic tensions. While a strong brand has developed, we cast doubt on claims that policy has had a catalytic effect, at least in the ways originally intended.

Type: Article
Title: Spatial Imaginaries and Tech Cities: Place-branding East London's digital economy
Open access status: An open access version is available from UCL Discovery
DOI: 10.1093/jeg/lby018
Publisher version: https://doi.org/10.1093/jeg/lby018
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Centre for Advanced Spatial Analysis
URI: https://discovery.ucl.ac.uk/id/eprint/10090730
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