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Innovation management in digital platforms

Kaushik, Nilam; (2019) Innovation management in digital platforms. Doctoral thesis (Ph.D), UCL (University College London). Green open access

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Digital platforms are increasingly gaining prevalence as orchestrators of innovation, spawning new value chains, business models and organisational forms. Platforms have also changed the way firms manage various aspects of their innovation process. Improving innovation success is imperative for organizations in a growing platform-based economy. To contribute to our understanding of innovation management in these emerging contexts, I present three original research projects that provide an empirically based understanding of the operational drivers of successful innovation management in emerging digital platforms with econometric studies and field experiments. In the second chapter, I quantify and characterize product evolution in mobile app development and examine the market performance implications of sequential innovation. I take a "search" perspective on how firms add new features and attributes into their digital products in successive product versions and find conditions under which search is associated with higher market performance. Increasing participation from marginal users who bring diverse skills, knowledge and experience can be instrumental for innovation success involving distant search through crowdsourcing. In the third chapter, I provide insights from a randomized controlled trial from a technology-based crowdsourcing platform and investigate whether and to what extent gender based preferences explain the under-representation of women in technology-based work. My findings provide counter-intuitive insights into heterogeneous gender preferences for tech-based work. In the fourth chapter, using a natural language processing technique, I study the recombinant breadth and atypicality of crowdsourced contributions to complex problems and explore which patterns and knowledge configurations are more or less likely to be associated with proposal success.

Type: Thesis (Doctoral)
Qualification: Ph.D
Title: Innovation management in digital platforms
Event: University College London
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Copyright © The Author 2019. Original content in this thesis is licensed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0) Licence (https://creativecommons.org/licenses/by/4.0/). Any third-party copyright material present remains the property of its respective owner(s) and is licensed under its existing terms. Access may initially be restricted at the author’s request.
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/10075659
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