Sergeeva, N;
Trifilova, A;
(2018)
The role of storytelling in innovation process.
Creativity and Innovation Management
, 27
(4)
pp. 489-498.
10.1111/caim.12295.
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Abstract
In this article we explore a key challenge in the innovation process around how an innovation might be articulated and communicated in organizations. Articulating innovative ideas, refining them, drawing others into the vision and gaining their support is a key part of this process. It is essentially a process of “storytelling”— constructing and sharing stories that reflect on personal experiences and involvement in the innovation process. This paper is based on managers' own perceptions about storytelling throughout the innovation process. Twenty‐nine semi‐structured interviews were conducted with innovation managers and other senior managers from UK construction/infrastructure project‐based firms. The findings demonstrate that storytelling is essential for presenting innovative ideas and getting interest and support from others. It also plays a key role in motivating organizational members to innovate, and in promoting innovation success stories more widely. It is through storytelling that the image of firms as being and becoming “innovative” is constructed.
| Type: | Article |
|---|---|
| Title: | The role of storytelling in innovation process |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1111/caim.12295 |
| Publisher version: | https://doi.org/10.1111/caim.12295 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett Sch of Const and Proj Mgt |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10055686 |
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