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Engaging pictograms! A methodology for graphic design in enhancing player engagement as applied to the design of a serious game for nepalese women with low literacy

Soriano, D; Mueller, S; Fordham, M; Arjyal, A; Baral, S; Hearn, GJ; Le Masson, V; ... Kostkova, P; + view all (2018) Engaging pictograms! A methodology for graphic design in enhancing player engagement as applied to the design of a serious game for nepalese women with low literacy. In: Kostkova, P and Grasso, F and Castillo, C and Mejova, Y and Bosman, A and Edelstein, M, (eds.) DH '18: Proceedings of the 2018 International Conference on Digital Health. (pp. pp. 30-34). Association for Computing Machinery: New York (NY), USA. Green open access

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Abstract

In the graphic design of serious games, player engagement is an important consideration. We propose a new approach towards aiding the graphic designer to consider the major factors relevant to player engagement. This article describes a method for creating effective graphical content for serious games that takes into account the impact of complex pictograms on player engagement and on the learning process. We show how we applied our method to the design of a serious game for mobile phones aimed at Nepalese women in rural areas with low literacy skills. Initial results from case study suggest that our method helps designers to improve the design and the logic behind their use of imagery to the extent where the need to use text in the game’s user interface was removed.

Type: Proceedings paper
Title: Engaging pictograms! A methodology for graphic design in enhancing player engagement as applied to the design of a serious game for nepalese women with low literacy
Event: DH '18, 2018 International Conference on Digital Health
ISBN-13: 978-1-4503-6493-5
Open access status: An open access version is available from UCL Discovery
DOI: 10.1145/3194658.3194673
Publisher version: https://dx.doi.org/10.1145/3194658.3194673
Language: English
Additional information: © 2018 held by the owner/author(s). This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) licence (https://creativecommons.org/licenses/by/4.0/).
Keywords: method; engagement; graphic design; pictogram; visual complexity; abstraction; serious game; e-learning
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute for Global Health
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Maths and Physical Sciences
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Maths and Physical Sciences > Inst for Risk and Disaster Reduction
URI: https://discovery.ucl.ac.uk/id/eprint/10054818
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