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Emerging opportunities: the internet, marketing and museums

Richani, E; Papaioannou, G; Banou, C; (2016) Emerging opportunities: the internet, marketing and museums. In: Mastorakis, N and Mladenov, V and Bulucea, A, (eds.) 20th International Conference on Circuits, Systems, Communications and Computers (CSCC 2016). (pp. Art. no: 02044). EDP Sciences Green open access

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Abstract

The tremendous impact of applying new technologies is obvious when it comes to museums. Internet forms an integral part of museums everyday life and decision making. Websites, online communities, social media, and mobile applications comprise elements of the modern museum’s digital self, which complements the real museum of permanent and temporary exhibitions, storage rooms, visitors’ facilities, laboratories and, most important, museum objects. This environment inevitably affects museum marketing strategies and creates relevant opportunities.

Type: Proceedings paper
Title: Emerging opportunities: the internet, marketing and museums
Event: CSCC 2016: 20th International Conference on Circuits, Systems, Communications and Computers, 14-17 July 2016, Corfu Island, Greece
Location: Corfu, GREECE
Dates: 14 July 2016 - 17 July 2016
Open access status: An open access version is available from UCL Discovery
DOI: 10.1051/matecconf/20167602044
Publisher version: https://doi.org/10.1051/matecconf/20167602044
Language: English
Additional information: Copyright © The Authors, published by EDP Sciences 2016. This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > VP: International
UCL > Provost and Vice Provost Offices > VP: International > UCL - Qatar
URI: https://discovery.ucl.ac.uk/id/eprint/10023372
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