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Analyzing layering in textual design : a multimodal approach for examining cultural, linguistic and social migration in digital video

Domingo, Myrrh; (2011) Analyzing layering in textual design : a multimodal approach for examining cultural, linguistic and social migration in digital video. International Journal of Social Research Methodology , 14 (3) pp. 219-230. Green open access

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Abstract

This paper explores the nature of layering noisy and moving features in video to better understand how the movement of people, their ideas, and their texts are shifting functions of design and circulation within digital contexts. Drawing from video collected as part of an ethnography of digital literacies in urban contexts, features of textual design in a music video will be examined to demonstrate how youth today produce and circulate digital products as an expression of their diverse social identities. I sketch an approach for analyzing design as embedded in the layering of image, language, gesture, color, visual, and sound effects in a participant’s music video.

Type: Article
Title: Analyzing layering in textual design : a multimodal approach for examining cultural, linguistic and social migration in digital video
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Special issue: Video based social research
Keywords: Multimodality; Learning; CD-ROM; School English; Character, Literacy, Information Technology (IT) or Information and Communication Technology (ICT), Ethnography
UCL classification: UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
URI: https://discovery.ucl.ac.uk/id/eprint/10011994
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