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"The Real Modernity that Is Here": Understanding the Role of Digital Visualisations in the Production of a New Urban Imaginary at Msheireb Downtown, Doha

Melhuish, C; Degen, M; Rose, G; (2016) "The Real Modernity that Is Here": Understanding the Role of Digital Visualisations in the Production of a New Urban Imaginary at Msheireb Downtown, Doha. City & Society , 28 (2) pp. 222-245. 10.1111/ciso.12080. Green open access

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Abstract

This paper explores how Computer Generated Images have enabled the visualisation and negotiation of a new urban imaginary, in the production of a large-scale urban development project in Doha, Qatar. CGIs were central not only to the marketing but also the design of Msheireb Downtown. Our study of their production and circulation across a transnational architectural and construction team reveals how their digital characteristics allowed for the development of a negotiated, hybrid urban imaginary, within the context of a re-imaging and re-positioning of cities in a shifting global order. We suggest that CGIs enabled the co-production of a postcolonial urban aesthetic, disrupting the historical orientalist gaze on the Gulf region, in three ways. Firstly, they circulate through a global network of actors negotiating diverse forms of knowledge from different contexts; secondly, they are composed from a mix of inter-referenced cultural sources and indicators visualising hybrid identities; and thirdly, they evoke a particular urban atmosphere which is both place- and culture-specific, and cosmopolitan. The study emphasises the importance of research into the technical and aesthetic production processes which generate new urban spaces in the context of global market-led growth; and, by considering the circulation of CGIs between sites, contributes to the development of ‘a more properly postcolonial studies’ (Robinson 2011: 17).

Type: Article
Title: "The Real Modernity that Is Here": Understanding the Role of Digital Visualisations in the Production of a New Urban Imaginary at Msheireb Downtown, Doha
Location: US
Open access status: An open access version is available from UCL Discovery
DOI: 10.1111/ciso.12080
Publisher version: http://dx.doi.org/10.1111/ciso.12080
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: urban development, digital visualisation, Doha, postcolonial studies, ethnography
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Built Environment Faculty Office
URI: https://discovery.ucl.ac.uk/id/eprint/1502216
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