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Social Media in Libraries: It’s Like, Complicated

Canty, NP; (2013) Social Media in Libraries: It’s Like, Complicated. Alexandria: The Journal of National and International Library and Information Issues. , 23 (2) 41 - 54. 10.7227/ALX.23.2.4. Green open access

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Abstract

This article considers how some major libraries across the world are using social media platforms. Libraries have engaged with the ‘household brands’ familiar to us all regardless of geographic location or language although their use of the platforms varies widely. Although there are no surprises in how the platforms are used and what content is made available by each library, the overall impression is of patchy use of the platforms, with some libraries fully embracing all platforms while others concentrateing on fewer. A key message is that high quality images for websites seems to succeed in engaging with people. The article is based around social media data collected from library accounts on Facebook, Twitter, YouTube and Blogs between July and August 2012, extended for three months for YouTube due to the lack of regularly submitted content. After a discussion about the role of social media in libraries, the data is analysed for each platform.

Type: Article
Title: Social Media in Libraries: It’s Like, Complicated
Location: UK
Open access status: An open access version is available from UCL Discovery
DOI: 10.7227/ALX.23.2.4
Publisher version: http://dx.doi.org/10.7227/ALX.23.2.4
Language: English
Additional information: © Manchester University Press 2013
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > Dept of Information Studies
URI: https://discovery.ucl.ac.uk/id/eprint/1386941
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