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Could I have the Menu Please? An Eyetracking Study of Design Conventions

McCarthy, JD; Sasse, MA; Riegelsberger, J; (2003) Could I have the Menu Please? An Eyetracking Study of Design Conventions. In: Proceedings of the 10th International Conference on Human-Computer Interaction: HCI 2003. (pp. pp. 401-414). CRC Press, Taylor & Francis Group: Crete, Greece. Green open access

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Abstract

Existing Web design guidelines give conflicting advice on the best position for the navigation menu. One set of guidelines is based on user expectation of layout, the other on results from user testing with alternative layouts. To resolve this conflict we test whether placing the menu in an unexpected position has a negative impact on search performance. The results show that users rapidly adapt to an unexpected screen layout. We conclude that designers should not be inhibited in applying design recommendations that violate layout conventions as long as consistency is maintained within a site.

Type: Proceedings paper
Title: Could I have the Menu Please? An Eyetracking Study of Design Conventions
Event: 10th International Conference on Human-Computer Interaction: HCI 2003
Dates: 08 September 2003 - 12 September 2003
Open access status: An open access version is available from UCL Discovery
Publisher version: http://www.hci.international/index.php?module=conf...
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Web design, design guidelines, information architecture, visual scanning, eye movements, eye tracking
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/20316
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