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Ignore These At Your Peril: Ten principles for trust design

Riegelsberger, J; Sasse, MA; (2010) Ignore These At Your Peril: Ten principles for trust design. Presented at: TRUST2010: 3rd International Conference on Trust and Trustworthy Computing, Berlin, Germany. Green open access

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Abstract

Online trust has been discussed for more than 10 years, yet little practical guidance has emerged that has proven to be applicable across contexts or useful in the long run. 'Trustworthy UI design guidelines' created in the late 90ies to address the then big question of online trust: how to get shoppers online, are now happily employed by people preparing phishing scams. In this paper we summarize, in practical terms, a conceptual framework for online trust we've established in 2005. Because of its abstract nature it is still useful as a lens through which to view the current big questions of the online trust debate - large focused on usable security and phishing attacks. We then deduct practical 10 rules for providing effective trust support to help practitioners and researchers of usable security.

Type: Conference item (UNSPECIFIED)
Title: Ignore These At Your Peril: Ten principles for trust design
Event: TRUST2010: 3rd International Conference on Trust and Trustworthy Computing
Location: Berlin, Germany
Dates: 2010-06-21 - 2010-06-23
Open access status: An open access version is available from UCL Discovery
Language: English
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/20297
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