Riegelsberger, J;
Sasse, MA;
(2010)
Ignore These At Your Peril: Ten principles for trust design.
Presented at: TRUST2010: 3rd International Conference on Trust and Trustworthy Computing, Berlin, Germany.
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Abstract
Online trust has been discussed for more than 10 years, yet little practical guidance has emerged that has proven to be applicable across contexts or useful in the long run. 'Trustworthy UI design guidelines' created in the late 90ies to address the then big question of online trust: how to get shoppers online, are now happily employed by people preparing phishing scams. In this paper we summarize, in practical terms, a conceptual framework for online trust we've established in 2005. Because of its abstract nature it is still useful as a lens through which to view the current big questions of the online trust debate - large focused on usable security and phishing attacks. We then deduct practical 10 rules for providing effective trust support to help practitioners and researchers of usable security.
Type: | Conference item (UNSPECIFIED) |
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Title: | Ignore These At Your Peril: Ten principles for trust design |
Event: | TRUST2010: 3rd International Conference on Trust and Trustworthy Computing |
Location: | Berlin, Germany |
Dates: | 2010-06-21 - 2010-06-23 |
Open access status: | An open access version is available from UCL Discovery |
Language: | English |
UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science |
URI: | https://discovery.ucl.ac.uk/id/eprint/20297 |
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