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Taming the wolf in sheep's clothing: Privacy in multimedia communications

Adams, A; Sasse, MA; (1999) Taming the wolf in sheep's clothing: Privacy in multimedia communications. In: ACM Multimedia '99 : Proceedings : Orlando, Florida, October 30-November, 1999. (pp. 101 - 107). ACM: New York, US. Green open access

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Abstract

When ubiquitous multimedia technology is introduced in an organization, the privacy implications of that technology are rarely addressed. Users usually extend the trust they have in an organization to the technology it employs. This paper reports results from interviews with 24 Internet Engineering Task Force (IETF) attendees whose presentations or contributions to IETF sessions were transmitted on the multicast backbone (Mbone). Due to a high level of trust in the organization, these users had few initial concerns about the privacy implications of this technology. However, interviewees' trust relied on inaccurate assumptions, since the interviews revealed a number of potential and actual invasions of privacy in transmission, recording and editing of multicast data. Previous research found that users who experience an unexpected invasion of their privacy are not only likely to reject the technology that afforded the invasion, but lose trust in the organization that introduced it [2,3]. We discuss a number of mechanisms and policies for protecting users' privacy in this particular application, and propose a strategy for introducing networked multimedia technology in general.

Type: Proceedings paper
Title: Taming the wolf in sheep's clothing: Privacy in multimedia communications
Event: 7th ACM International Multimedia Conference
Location: ORLANDO, FL
Dates: 1999-10-30 - 1999-11-05
ISBN: 0-201-48562-1
ISBN-13: 9781581131512
Open access status: An open access version is available from UCL Discovery
DOI: 10.1145/319463.319476
Publisher version: http://dx.doi.org/10.1145/319463.319476
Language: English
Additional information: © Adams A, and Sasse M.A | ACM {1999}. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in ACM Digital Library, http://dx.doi.org/10.1145/319463.319476
Keywords: Privacy, trust, multicasting, multimedia communications, grounded theory
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Life Sciences
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/20250
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