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Preferences and understanding their effects on health

McPherson, K.; Britton, A.; (2001) Preferences and understanding their effects on health. Quality in Health Care , 10 (Suppl.) pp.I61 - I66. 10.1136/qhc.0100061. Green open access


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Preference for a particular intervention may, possibly via complicated pathways, itself confer an outcome advantage which will be subsumed in unblind randomised trials as part of the measured effectiveness of the intervention. Where more attractive interventions are compared with less attractive ones, any difference could therefore be a consequence of attractiveness and not its intrinsic worth. For health promotion interventions this is clearly important, but we cannot tell how important it is for therapeutic interventions without special studies to measure or refute such effects. These are difficult to do and are complex. Until the therapeutic effects of preference itself are more clearly understood, understanding the true therapeutic effects will be compromised, at least in principle.

Type: Article
Title: Preferences and understanding their effects on health
Open access status: An open access version is available from UCL Discovery
DOI: 10.1136/qhc.0100061
Publisher version: http://qhc.bmjjournals.com/cgi/reprint/10/suppl_1/...
Language: English
Keywords: patient preference, randomised controlled trials, measurement
UCL classification: UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health > Epidemiology and Public Health
URI: https://discovery.ucl.ac.uk/id/eprint/1796
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