Kucirkova, N; Ng, I; Holtby, J; (2017) From mirrors to selfies: protecting children’s data for personalised learning and future growth. UCL Institute of Education: London, UK.

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Abstract

There is an increased interest in personalised products worldwide, particularly in the children’s reading and children’s publishing industry. This growing interest mirrors the rise of technologies that facilitate the personalisation of generic products such as cosmetics, clothes or household items, and broader socio-cultural and economic phenomena like increased urbanisation, globalisation, and multiculturalism in the 21st century. With the rising popularity of personalised reading experiences, the responsibilities of children’s publishers are growing beyond those of traditional publishing houses: they are also data owners, responsible for the privacy and confidentiality of children’s data. Because it is so easy for individual data points to lead to pattern recognition and user profiling, which can result in positive innovation and more refined end-products, the personalised publishing industry faces significant design, moral, financial, educational, and ethical challenges. A solution to the challenges of personal data management in the publishing industry that complies with forthcoming regulations like General Data Protection Regulation is required. HAT technology, a user-owned private data account solution, offers children’s publishers a long-term and sustainable means of addressing the predictable future challenges facing this sector. A child’s private data account (which could be a HAT Private Microserver Data Account) could hold their personal data-at-rest in a containerised, self-owned database. This would give the child, or his/her trustee, the legal right and ability to integrate their personal data within that database with services on the Internet. This solution emulates physical life; by using HAT Private Microserver Data Accounts (PMDAs), children and their guardians would be able to own their personal database in the same way they own physical assets, and share the data within it on terms they control. Children’s personal data, once it has been collected by corporations, becomes ensnared in a web of complex legal and technical challenges if it is ever reused, consolidated, or organised. This paper suggests a straightforward means of effectively leveraging this valuable resource, both economically and technically, to improve the reading experiences of children.

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