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From slow towns to growth towns: Place representation in a global market

Hayes, TD; (2006) From slow towns to growth towns: Place representation in a global market. Doctoral thesis , UCL (University College London). Green open access

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Abstract

Although normally confined to debates on cities, place imaging is becoming more prevalent in smaller towns across Europe as they try to compete, with limited resources, for mobile and human capital in the global market. This report explores this process by researching two such English towns that are employing polar approaches to achieve 'quality of life' for their towns. Ludlow employs a 'bottom up' approach to strengthen its local distinctiveness characterised by quality food, traditional heritage and 'slow living'. Northampton's approach is steered by an Urban Development Corporation's aspirations for the town to become a 'world class city'. In order to research these cases, discourse analyses and interviews with local leaders in each town are analysed and compared as well as contrasted. By asking the questions 'who decides' and 'who benefits' this research concludes that local decision-makers are failing to address concerns of local equitability in their quest to promote selective place imaging.

Type: Thesis (Doctoral)
Title: From slow towns to growth towns: Place representation in a global market
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Thesis digitised by ProQuest. Third party copyright material has been removed from the ethesis. Images identifying individuals have been redacted or partially redacted to protect their identity.
UCL classification: UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett School of Planning
URI: https://discovery.ucl.ac.uk/id/eprint/1568435
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