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Should there be more showers at the summer music festival? Studying the contextual dependence of resource consuming conventions and lessons for sustainable tourism

Hitchings, RS; Browne, A; Jack, T; (2018) Should there be more showers at the summer music festival? Studying the contextual dependence of resource consuming conventions and lessons for sustainable tourism. Journal of Sustainable Tourism , 26 (3) pp. 496-514. 10.1080/09669582.2017.1360316. Green open access

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Abstract

Summer music festivals that involve a few days of camping have often been linked to sustainability agendas. Yet relevant studies have so far overlooked how these events can themselves serve as experiments in less resource consumptive living. Building on a wider interest in the cultural evolution of cleanliness norms, this paper explores how attendees come to use water in personal washing at two UK festivals. Through survey, observation and interview research, it examines how current festival goers respond to the disruption of their usual washing regimes, paying particular attention to how a combination of social and infrastructural cues serves to encourage the emergence of a temporary new cleanliness culture. Doing so highlights the value of seeing human resource consumption as a matter of dynamic collective convention more than fixed personal preference since these respondents were seen to embrace a new relationship with washing that was otherwise deemed unthinkable. This leads to a broader discussion of how visitor needs and the social world are most usefully studied by both future festival organisers and the wider field of sustainable tourism research.

Type: Article
Title: Should there be more showers at the summer music festival? Studying the contextual dependence of resource consuming conventions and lessons for sustainable tourism
Open access status: An open access version is available from UCL Discovery
DOI: 10.1080/09669582.2017.1360316
Publisher version: http://dx.doi.org/10.1080/09669582.2017.1360316
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Festivals, cleanliness, water consumption, social norms
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Geography
URI: https://discovery.ucl.ac.uk/id/eprint/1568402
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