Morgan, B; (2017) Organizing for Digitization in Firms: a Multiple Level Perspective. In: ARCOM Thirty-Third Annual Conference 2017: September 4-6, Cambridge: Working Papers. Association of Researchers in Construction Management (ARCOM): Cambridge, UK.

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Abstract

This paper explores how an established organization in the AEC industry is responding to radical, potentially disruptive, digital technologies. As the pace of digitization accelerates, so the ability of firms to adopt technologies effectively is becoming increasingly important. Evidence from other industries shows that radical technologies can create significant disruption in industry structures, institutions, and organizations. This paper draws on a multiple level, longitudinal analysis of the process followed by one incumbent firm in developing digital capabilities. Data covers a 15 year period and charts the implementation of BIM at institutional, organizational and user levels. Findings suggest that organizing for digitization in firms is a process involving these multiple levels and that alignment between them enables the adoption of technologies.

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