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Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage

Rigby, JM; Brumby, DP; Gould, SJJ; Cox, ANNA; (2017) Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage. In: Redi, J and Niamut, O and Bulterman, D and van den Broeck, W and Darnell, M and Zimmermann, R, (eds.) TVX '17: Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video. (pp. pp. 3-10). Association for Computing Machinery (ACM): New York, USA. Green open access

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Abstract

Increasingly people interact with their mobile devices while watching television. We evolve an understanding of this kind of everyday media multitasking behaviour through an analysis of video data. In our study, four households were recorded watching television over three evenings. We analysed 55 hours of footage in which participants were watching the TV. We found that mobile device habits were highly variable between participants during this time, ranging from 0% to 23% of the time that the TV was on. To help us understand this variability, participants completed the Media Multitasking Index (MMI) questionnaire. Results showed that participants with a higher MMI score used their mobile device more while watching TV at home. We also saw evidence that the TV was being used as a hub in the home: multiple people were often present when the time the TV was on, providing a background for other household activities. We argue that video analysis can give valuable insights into media multitasking in the home.

Type: Proceedings paper
Title: Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage
Event: TVX 2017: 2017 ACM International Conference on Interactive Experiences for TV and Online Video
Location: Amsterdam, Netherlands
Dates: 14 June 2017 - 16 June 2017
ISBN-13: 9781450345293
Open access status: An open access version is available from UCL Discovery
DOI: 10.1145/3077548.3077560
Publisher version: http://dx.doi.org/10.1145/3077548.3077560
Language: English
Additional information: Copyright © 2017 Copyright held by the owner/author(s). This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) Licence (https://creativecommons.org/licenses/by/4.0/).
Keywords: Media multitasking; mobile; television; in the wild; video observation; dual screen; multitasking; task switching
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > UCL Interaction Centre
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/1563595
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