Rigby, JM;
Brumby, DP;
Gould, SJJ;
Cox, ANNA;
(2017)
Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage.
In: Redi, J and Niamut, O and Bulterman, D and van den Broeck, W and Darnell, M and Zimmermann, R, (eds.)
TVX '17: Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video.
(pp. pp. 3-10).
Association for Computing Machinery (ACM): New York, USA.
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Abstract
Increasingly people interact with their mobile devices while watching television. We evolve an understanding of this kind of everyday media multitasking behaviour through an analysis of video data. In our study, four households were recorded watching television over three evenings. We analysed 55 hours of footage in which participants were watching the TV. We found that mobile device habits were highly variable between participants during this time, ranging from 0% to 23% of the time that the TV was on. To help us understand this variability, participants completed the Media Multitasking Index (MMI) questionnaire. Results showed that participants with a higher MMI score used their mobile device more while watching TV at home. We also saw evidence that the TV was being used as a hub in the home: multiple people were often present when the time the TV was on, providing a background for other household activities. We argue that video analysis can give valuable insights into media multitasking in the home.
| Type: | Proceedings paper |
|---|---|
| Title: | Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage |
| Event: | TVX 2017: 2017 ACM International Conference on Interactive Experiences for TV and Online Video |
| Location: | Amsterdam, Netherlands |
| Dates: | 14 June 2017 - 16 June 2017 |
| ISBN-13: | 9781450345293 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1145/3077548.3077560 |
| Publisher version: | http://dx.doi.org/10.1145/3077548.3077560 |
| Language: | English |
| Additional information: | Copyright © 2017 Copyright held by the owner/author(s). This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) Licence (https://creativecommons.org/licenses/by/4.0/). |
| Keywords: | Media multitasking; mobile; television; in the wild; video observation; dual screen; multitasking; task switching |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > UCL Interaction Centre UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science |
| URI: | https://discovery.ucl.ac.uk/id/eprint/1563595 |
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