Rigby, JM; Brumby, DP; Gould, SJJ; Cox, ANNA; (2017) Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage. In: Redi, J and Niamut, O and Bulterman, D and van den Broeck, W and Darnell, M and Zimmermann, R, (eds.) TVX '17: Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video. (pp. pp. 3-10). Association for Computing Machinery (ACM): New York, USA.

Preview

Text Rigby_p3-rigby.pdf - Published Version Download (260kB) | Preview

Abstract

Increasingly people interact with their mobile devices while watching television. We evolve an understanding of this kind of everyday media multitasking behaviour through an analysis of video data. In our study, four households were recorded watching television over three evenings. We analysed 55 hours of footage in which participants were watching the TV. We found that mobile device habits were highly variable between participants during this time, ranging from 0% to 23% of the time that the TV was on. To help us understand this variability, participants completed the Media Multitasking Index (MMI) questionnaire. Results showed that participants with a higher MMI score used their mobile device more while watching TV at home. We also saw evidence that the TV was being used as a hub in the home: multiple people were often present when the time the TV was on, providing a background for other household activities. We argue that video analysis can give valuable insights into media multitasking in the home.

Download activity - last month

Export as XMLCSVJSON

Download activity - last 12 months

Export as JSONXMLCSV

Downloads by country - last 12 months

Export as CSVXMLJSON

Archive Staff Only

View Item