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The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Nonsexual Advertisements

Toverljani, A; Mcclelland, A; Furnham, A; (2017) The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Nonsexual Advertisements. Applied Cognitive Psychology , 31 (2) pp. 199-206. 10.1002/acp.3317. Green open access

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Abstract

This study explored the effect of programme content (sexual and non-sexual) on the recall of sexual and non-sexual advertisements. Seventy-eight participants were allocated randomly to four different groups and viewed either a sexual or non-sexual programme with either sexual or non-sexual advertisements placed within. Free recall and cued recall of the advertisements were assessed. The sexual content of programmes impaired advertisement recall, for both free recall and cued recall. Furthermore, advertisements that were of a sexual nature were remembered better than neutral advertisements. There was also an interaction between advertisement type and gender; women remembered more sexual than non-sexual advertisements, but this was not the case for men. Finally, there was an interaction between programme type and gender, with a marked tendency for men to recall fewer advertisements embedded in the sexual programme than women. Limitations and implications of this research are discussed.

Type: Article
Title: The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Nonsexual Advertisements
Open access status: An open access version is available from UCL Discovery
DOI: 10.1002/acp.3317
Publisher version: http://dx.doi.org/10.1002/acp.3317
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Social Sciences, Psychology, Experimental, Psychology, Television, Memory, Violence, Sell, Attitudes, Products, Appeals, Media
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology
URI: https://discovery.ucl.ac.uk/id/eprint/1555056
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