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Handling Uncertainty of Strategic Ambitions—The Use of Organizational Identity as a Risk-Reducing Device

Fumasoli, T; Pinheiro, R; Stensaker, B; (2015) Handling Uncertainty of Strategic Ambitions—The Use of Organizational Identity as a Risk-Reducing Device. International Journal of Public Administration , 38 (13-14) pp. 1030-1040. 10.1080/01900692.2014.988868. Green open access

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Abstract

Organizational identity can be designed to reduce the risks of uncertainty about future states of public organizations and the inherent potential issues related to evaluation and assessment. As such, organizational identity may shape a congruent and credible self-representation of the university, where a consistent narrative articulates compliance to diverse institutional frameworks, commitment to organizational distinctiveness, and a sensible rationale for strategic change. By examining the strategic plans of four European universities over a 10-year period of major organizational change, the paper discusses the subtleties of the specific combinations of the three different functions and the implications for institutional leadership.

Type: Article
Title: Handling Uncertainty of Strategic Ambitions—The Use of Organizational Identity as a Risk-Reducing Device
Open access status: An open access version is available from UCL Discovery
DOI: 10.1080/01900692.2014.988868
Publisher version: http://dx.doi.org/ 10.1080/01900692.2014.988868
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Identity Management, Organizational Identity, Strategic Plan, University
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Education, Practice and Society
URI: https://discovery.ucl.ac.uk/id/eprint/1545686
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