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A field experiment: Testing the potential of norms for achieving behavior change in English parishes

Van de Vyver, J; John, PCH; (2017) A field experiment: Testing the potential of norms for achieving behavior change in English parishes. Journal of Applied Social Psychology , 47 (6) pp. 347-352. 10.1111/jasp.12443. Green open access

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Abstract

Tests of behavioral insights have become increasingly more common, and have been deployed by UK government and agencies. Typically, these field experiments aim to change individual-level behaviors. The current article tests the potential of behavioral insights for changing group-level behavior. This article reports the results of a field experiment carried out with the Department of Communities and Local Government. The field experiment tested whether a normative message (vs. a neutral or no message) could encourage parish councils to register an asset of community value (social action). There was no statistically significant effect from this intervention, but the process of designing and implementing this field experiment shows the potential for theories of behavior change to be used by government departments.

Type: Article
Title: A field experiment: Testing the potential of norms for achieving behavior change in English parishes
Open access status: An open access version is available from UCL Discovery
DOI: 10.1111/jasp.12443
Publisher version: http://dx.doi.org/10.1111/jasp.12443
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Political Science
URI: https://discovery.ucl.ac.uk/id/eprint/1543296
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