Haddadi, H;
Nithyanand, R;
Khattak, S;
Javed, M;
Vallina-Rodriguez, N;
Falahrastegar, M;
Powles, JE;
... Murdoch, SJ; + view all
(2016)
The Adblocking Tug-of-War.
;login: The USENIX Magazine
, 41
(4)
pp. 41-43.
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Abstract
Online advertising subsidizes a majority of the “free” services on the Web. Yet many find this approach intrusive and annoying, resorting to adblockers to get rid of ads chasing them all over the Web. A majority of those using an adblocker tool are familiar with messages asking them to either disable their adblocker or to consider supporting the host Web site via a donation or subscription. This is a recent development in the ongoing adblocking arms race which we have explored in our recent report, “Adblocking and Counter Blocking: A Slice of the Arms Race”. For our study, we used popular adblockers, trawled the Web and analyzed some of the most popular sites to uncover how many are using anti-adblockers. Our preliminary analysis found that anti-adblockers come from a small number of providers, are widely used, and that adblockers also often block anti-adblockers.
Type: | Article |
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Title: | The Adblocking Tug-of-War |
Open access status: | An open access version is available from UCL Discovery |
Publisher version: | https://www.usenix.org/publications/login/winter-2... |
Language: | English |
Additional information: | This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions. |
UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science |
URI: | https://discovery.ucl.ac.uk/id/eprint/1540912 |
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