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Framework for the implementation of urban big screens in the public space

Fatah gen. Schieck, A.; Boddington, G.; Fink, P.; (2009) Framework for the implementation of urban big screens in the public space. Bartlett School of Graduate Studies, University College London: London, UK. Green open access

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Abstract

In the last decade, big urban screens have appeared in town squares and on building facades across the UK. The use of these screens brings new potentials and challenges for city regulators, artists, architects, urban designers, producers, broadcasters and advertisers. Dynamic moving images form new architectural material, affecting our perception and the experience of the space around us. A new form of urban space is emerging that is fundamentally different from what we have known, and it seems that we are ill-equipped to deal with and analyse it. We are just beginning to understand the opportunities for public information, art and community engagement. Most of screens at present serve mainly commercial purposes, they do not broadcast information aimed at sharing community content nor do they support public social interactions. We need to see more negotiation between commercial, public and cultural interests. The SCREAM project addresses these new challenges by looking at the physical urban spaces and the potential spaces created by the new technologies.

Type: Report
Title: Framework for the implementation of urban big screens in the public space
Open access status: An open access version is available from UCL Discovery
Publisher version: http://www.vr.ucl.ac.uk/projects/scream/
Language: English
Additional information: This report presents the aims and conclusions of the 'SCREAM: Media screens as a medium for communication' knowledge transfer project, funded by UrbanBuzz. SCREAM aims to influence developments related to the sustainable implementation of urban media screens in the UK by looking at issues related to the urban screens from a multitude of perspectives.
UCL classification:
URI: https://discovery.ucl.ac.uk/id/eprint/15379
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