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From Likert scales to images: validating a novel creativity measure with image based response scales

Leutner, F; Yearsley, A; Codreanu, SC; Borenstein, Y; Ahmetoglu, G; (2017) From Likert scales to images: validating a novel creativity measure with image based response scales. Personality and Individual Differences , 106 pp. 36-40. 10.1016/j.paid.2016.10.007. Green open access

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Abstract

The use of image-based testing to assess individual differences has increased substantially in recent years, with proponents arguing that they offer a more engaging alternative to text-based psychometric tests. Yet research examining the validity of these tests is near to non-existent. Traditional image-based formats have been little more than an adaptation of self-reports, with images replacing questions but not response options. The current study develops a novel image-based creativity measure, where images replace conventional response scales, and scores on the measures are obtained using a linear regression scoring algorithm to predict three self-reported creativity measures. Using sequential forward selection on a set of 77 image-based items, an optimal solution of 14 items that were valid predictors of self-reported creativity scores were identified. The image-based measure had good test-retest reliability. Implications are discussed in terms of the usefulness of image-based testing for practitioners seeking engaging and short test formats.

Type: Article
Title: From Likert scales to images: validating a novel creativity measure with image based response scales
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.paid.2016.10.007
Publisher version: http://dx.doi.org/10.1016/j.paid.2016.10.007
Language: English
Additional information: Copyright © 2016 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/)
Keywords: Creativity; Image-based measure; Psychological assessment; Openness
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology
URI: https://discovery.ucl.ac.uk/id/eprint/1524012
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