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Social contribution settings and newcomer retention in humanitarian crowd mapping

Dittus, M; Quattrone, G; Capra, L; (2016) Social contribution settings and newcomer retention in humanitarian crowd mapping. In: Spiro, E and Ahn, YY, (eds.) Social Informatics. SocInfo 2016. (pp. pp. 179-193). Springer: Cham, Switzerland. Green open access

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Abstract

Organisers of crowd mapping initiatives seek to identify practices that foster an active contributor community. Theory suggests that social contribution settings can provide important support functions for newcomers, yet to date there are no empirical studies of such an effect. We present the first study that evaluates the relationship between colocated practice and newcomer retention in a crowd mapping community, involving hundreds of first-time participants. We find that certain settings are associated with a significant increase in newcomer retention, as are regular meetings, and a greater mix of experiences among attendees. Factors relating to the setting such as food breaks and technical disruptions have comparatively little impact. We posit that successful social contribution settings serve as an attractor: they provide opportunities to meet enthusiastic contributors, and can capture prospective contributors who have a latent interest in the practice.

Type: Proceedings paper
Title: Social contribution settings and newcomer retention in humanitarian crowd mapping
Event: 8th International Conference, SocInfo 2016
ISBN-13: 9783319478739
Open access status: An open access version is available from UCL Discovery
DOI: 10.1007/978-3-319-47874-6_13
Publisher version: https://doi.org/10.1007/978-3-319-47874-6_13
Language: English
Additional information: Copyright © Springer International Publishing AG 2016. The final publication is available at Springer via http://dx.doi.org/10.1007/978-3-319-47874-6_13
Keywords: Humanitarian OpenStreetMap Team, crowdsourcing, crowd mapping, volunteering, mapathon, mapping party
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/1514541
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