Nyirenda, D;
Makawa, TC;
Chapita, G;
Mdalla, C;
Nokolokosa, M;
O'Byrne, T;
Heyderman, RS;
(2018)
Public engagement in Malawi through a health-talk radio programme 'Umoyo nkukambirana': A mixed-methods evaluation.
Public Understanding of Science
, 27
(2)
pp. 229-242.
10.1177/0963662516656110.
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Abstract
Radio is an effective source of health information in many resource poor countries. In Malawi, 53% of households own radios however few radio programmes in Malawi focus on health issues in the context of medical research. An interactive health-talk radio programme ‘Umoyo nkukambirana’ was introduced by Malawi-Liverpool-Wellcome Trust Clinical Research Programme on a national radio station. The aim was to increase awareness of health and medical research, and improve engagement between researchers, healthcare workers and the public. The content and presentation were developed through participatory community consultations. Focus Group Discussions were conducted with established Radio Listening Clubs whilst quantitative data was collected using toll free FrontlineSMS to explore national response. A total of 277 to 695 SMS (Median: 477) were received per theme. The majority of SMS were received from men (64%) and mainly from rural areas (54%). The programme improved knowledge of medical research, health and dispelled misconceptions. This study suggests that the radio may be an effective means of increasing the exposure of men to health information in resource poor settings.
| Type: | Article |
|---|---|
| Title: | Public engagement in Malawi through a health-talk radio programme 'Umoyo nkukambirana': A mixed-methods evaluation |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1177/0963662516656110 |
| Publisher version: | http://dx.doi.org/10.1177/0963662516656110 |
| Language: | English |
| Additional information: | © The Author(s) 2016. This article is distributed under the terms of the Creative Commons Attribution 3.0 License (http://www.creativecommons.org/licenses/by/3.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). |
| Keywords: | Community engagement; evaluation; Malawi; medical research public engagement; radio listening club; radio programme |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Medical Sciences > Div of Infection and Immunity |
| URI: | https://discovery.ucl.ac.uk/id/eprint/1504201 |
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