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Making and marking relationships: Bronze Age brandings and Mediterranean commodities

Bevan, A; (2010) Making and marking relationships: Bronze Age brandings and Mediterranean commodities. In: Bevan, A and Wengrow, D, (eds.) Cultures of Commodity Branding. (35 - 86). Left Coast Press: Walnut Creek, US. Green open access

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Abstract

Book description: Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean, and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. This volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.

Type: Book chapter
Title: Making and marking relationships: Bronze Age brandings and Mediterranean commodities
ISBN-13: 9781598745412
Open access status: An open access version is available from UCL Discovery
Publisher version: http://www.lcoastpress.com/book.php?id=289
Language: English
Additional information: Full text made available with kind permission of Publisher
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Institute of Archaeology
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Institute of Archaeology > Institute of Archaeology Gordon Square
URI: https://discovery.ucl.ac.uk/id/eprint/149856
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