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Youth Spending and Geodemographics: A Review of Research into Adolescent Consumers

Kollia, C; Lansley, G; (2016) Youth Spending and Geodemographics: A Review of Research into Adolescent Consumers. In: Proceedings of the 24th GIS Research UK (GISRUK) Conference. GIS Research UK (GISRUK): London, UK. Green open access

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Abstract

Our research seeks to undertake an exploratory analysis of adolescents’ consumer data. Our primary aim is to understand how variations in youth spending and earnings vary by demographics, and also by their neighbourhood characteristics. As the vast majority of consumer datasets focus on adults, little is known about how adolescents interact with the retail market as they age. The eventual aim is that the findings from our future research can be used to guide the production of youth geodemographic datasets using data pooled from a range of sources.

Type: Proceedings paper
Title: Youth Spending and Geodemographics: A Review of Research into Adolescent Consumers
Event: The 24th GIS Research UK (GISRUK) Conference
Location: The University of Greenwich, London
Dates: 30 March 2016 - 01 April 2016
Open access status: An open access version is available from UCL Discovery
Publisher version: http://www.gre.ac.uk/ach/services/events/gisruk201...
Language: English
Keywords: socio-economics, youths, geodemographics, consumption, spending
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
URI: https://discovery.ucl.ac.uk/id/eprint/1493205
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