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Social Media in an English Village

Miller, D; (2016) Social Media in an English Village. [Book]. Why we post. UCL Press: London, UK. Green open access

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Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.

Type: Book
Title: Social Media in an English Village
ISBN-13: 9781910634448
Open access status: An open access version is available from UCL Discovery
DOI: 10.14324/111.9781910634431
Publisher version: http://dx.doi.org/10.14324/111.9781910634431
Language: English
Additional information: Text © Daniel Miller, 2016 Images © Daniel Miller, 2016. This book is published under a Creative Commons Attribution Non-commercial Non-derivative 4.0 International license (CC BY-NC-ND 4.0). This license allows you to share, copy, distribute and transmit the work for personal and non-commercial use providing author and publisher attribution is clearly stated. Further details about CC BY licenses are available at http://creativecommons.org/licenses/by/4.0
Keywords: Ethnography, Social media, Society, Culture
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Anthropology
URI: https://discovery.ucl.ac.uk/id/eprint/1474804
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