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Privileging naturals over strivers: The costs of the naturalness bias

Tsay, C; (2015) Privileging naturals over strivers: The costs of the naturalness bias. Personality and Social Psychology Bulletin , 42 (1) pp. 40-53. 10.1177/0146167215611638.

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Abstract

A preference for “naturals” over “strivers” in performance judgments was investigated to test whether the effect is generalizable across domains, as well as to ascertain any costs imposed on decision quality by favoring naturals. Despite being presented with entrepreneurs equal in achievement, participants judged the natural and his business proposal to be superior to the striver and his proposal on multiple dimensions of performance and success (Study 1a and Study 1b). These findings were extended in Study 2, which quantified the costs of the naturalness bias using conjoint analysis to measure specific decision tradeoffs. Together, these three studies show that people tend to pass over better-qualified individuals in favor of apparent naturals.

Type: Article
Title: Privileging naturals over strivers: The costs of the naturalness bias
DOI: 10.1177/0146167215611638
Publisher version: http://dx.doi.org/
Language: English
Keywords: Social perception, judgment and decision making, talent, achievement, striving, naturalness bias
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/1474763
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