Kostkova, Patricie; (2015) Public Health. In: Mejova, Y and Weber, I and Macy, MW, (eds.) Twitter: A Digital Socioscope. Cambridge University Press: New York, New York.

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Abstract

Twitter, crowdsourcing, and other medical technology inventions producing real-time geolocated streams of personalized data have changed the way we think about health (Kostkova 2015). However, Twitter’s strength is its two-way communication nature – both as a health information source but also as a central hub for the creation and dissemination of media health coverage. Health authorities, insurance companies, marketing agencies, and individuals can leverage the availability of large datasets from Twitter to improve early warning services and preparedness, aid disease prevalence mapping, and provide personal targeted health advice, as well as in"uence public sentiment about major health interventions. However, despite the growing potential, there are still many challenges to address to develop robust and reliable systems integrating Twitter streams to real-world provision of healthcare.

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