UCL Discovery
UCL home » Library Services » Electronic resources » UCL Discovery

Public Health

Kostkova, Patricie; (2015) Public Health. In: Mejova, Y and Weber, I and Macy, MW, (eds.) Twitter: A Digital Socioscope. Cambridge University Press: New York, New York. Green open access

[thumbnail of Kostkova Public Health Chapter 2015.pdf]
Kostkova Public Health Chapter 2015.pdf

Download (347kB) | Preview


Twitter, crowdsourcing, and other medical technology inventions producing real-time geolocated streams of personalized data have changed the way we think about health (Kostkova 2015). However, Twitter’s strength is its two-way communication nature – both as a health information source but also as a central hub for the creation and dissemination of media health coverage. Health authorities, insurance companies, marketing agencies, and individuals can leverage the availability of large datasets from Twitter to improve early warning services and preparedness, aid disease prevalence mapping, and provide personal targeted health advice, as well as in"uence public sentiment about major health interventions. However, despite the growing potential, there are still many challenges to address to develop robust and reliable systems integrating Twitter streams to real-world provision of healthcare.

Type: Book chapter
Title: Public Health
ISBN: 1316300927
ISBN-13: 9781316300923
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: This material has been published in [Twitter : a digital socioscope / [edited by] Yelena Mejova, Ingmar Weber, Michael Macy. This version is free to view and download for personal use only. Not for re-distribution, re-sale or use in derivative works. © Cambridge University Press
Keywords: Computers.
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Maths and Physical Sciences
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Maths and Physical Sciences > Inst for Risk and Disaster Reduction
URI: https://discovery.ucl.ac.uk/id/eprint/1470011
Downloads since deposit
Download activity - last month
Download activity - last 12 months
Downloads by country - last 12 months

Archive Staff Only

View Item View Item