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The Influence of Communication Network Centrality on Individual Popularity

Badi, SM; Li, M; Pryke, S; (2016) The Influence of Communication Network Centrality on Individual Popularity. In: Proceedings of COBRA 2016. Royal Institute of Chartered Surveyors: Toronto, Canada. Green open access

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Abstract

Individual popularity has been found to have a positive impact on individual performance, group performance and job satisfaction; however, there remains a limited understanding of the concept and its antecedents in construction projects. In this research study, we propose that the position an individual occupies in the project social network will influence his/her popularity. Although different types of networks exist in project environments (e.g., informal friendship networks), we focus on project-related information-exchange networks to capture individuals’ recurrent patterns of work-related communication. That is, our goal was to consider individuals’ structural positions within the project’s relatively formal, work-related communication network, rather than the more casual and less work-significant friendship network. A single-case study approach was adopted examining a road construction project in Baoshan City in China. Data collection involved the completion of a questionnaire by project participants, identifying their communication with, and their perception of the popularity of, other project actors. Analysis was based upon actor centrality (degree, betweenness, and closeness) within the communication and popularity networks. The findings supported the proposition and showed that communication network centrality is positively associated with popularity, such that individuals who are more central in the project communication network also assumed central positions in the popularity network. Degree centrality in the project communication network was found to be particularly salient in predicting popularity, underlying the social dominance of the ‘prominent disseminators’ who control a large amount of information resources.

Type: Proceedings paper
Title: The Influence of Communication Network Centrality on Individual Popularity
Event: COBRA 2016
Location: Brighton, UK
Dates: 23 June 2015 - 28 June 2015
ISBN-13: 978-1-78321-160-9
Open access status: An open access version is available from UCL Discovery
Publisher version: http://www.rics.org/uk/knowledge/research/conferen...
Language: English
Additional information: This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Centrality, individual popularity, social-network analysis (SNA), communication networks, construction project
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett Sch of Const and Proj Mgt
URI: https://discovery.ucl.ac.uk/id/eprint/1466466
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