Smyth, HJ;
Konstantinou, E;
(2015)
Developing Integrated Solutions at the Front-end on the Supply Side by a Global IT Project Provider.
Presented at: IRNOP 2015 The Power of Projects, UCL, London.
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Smyth, H.J. and Konstantinou, E. Developing Integrated Solutions at the Front-end on the Supply Side by a Global IT Project Provider.pdf Available under License : See the attached licence file. Download (236kB) |
Abstract
Supply-side systems integration is an important part of developing integrated solutions. Applying a marketing lens, integration commences at the front of the frontend with business development and cross-functional coordination to generate value propositions. Value propositions reflect the capability to develop and deliver integrated solutions, which shape the potential for customers to co-create value in context and use. The research explores the extent of functional coordination and how this affects the development of integrated solutions in a global IT project provider. The principle finding is that a transactional approach led by financial control constrains coordination and integrated solution development.
| Type: | Conference item (UNSPECIFIED) |
|---|---|
| Title: | Developing Integrated Solutions at the Front-end on the Supply Side by a Global IT Project Provider |
| Event: | IRNOP 2015 The Power of Projects |
| Location: | UCL, London |
| Dates: | 22 June 2015 - 24 June 2015 |
| Open access status: | An open access version is available from UCL Discovery |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Systems Integrator, Value Propositions, Integrated Solutions, Adaptive Replication, Relationship Marketing, Co-Created Value. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett Sch of Const and Proj Mgt |
| URI: | https://discovery.ucl.ac.uk/id/eprint/1463930 |
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