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Mechanisms of Consumer Boycotts: Evidence from the Nestlé Infant Food Controversy

Zimmermann, NS; (2011) Mechanisms of Consumer Boycotts: Evidence from the Nestlé Infant Food Controversy. In: Proceedings of the 29th International Conference. (pp. p. 111). The System Dynamics Society: University at Albany, State University of New York. Green open access

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Abstract

Quality criteria do not only relate to the products mere quality, but to the production and marketing process of the product as well. Customers often express their dissatisfaction with low ethical standards in this area by consumer boycotts. As there are complex relationships between financial aspects and compliance, a system dynamics model is used to unveil causal relationships and explain behavioral patterns. The model highlights the links between a company’s dilemma situation and the effectiveness of a boycott for those demanding different corporate conduct. It also demonstrates possible levers for triggering different behavior.

Type: Proceedings paper
Title: Mechanisms of Consumer Boycotts: Evidence from the Nestlé Infant Food Controversy
Event: 29th International Conference of the System Dynamics Society
Location: Washington, DC
ISBN-13: 978-1-935056-07-2
Open access status: An open access version is available from UCL Discovery
Publisher version: https://www.systemdynamics.org/assets/conferences/...
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Consumer Boycott, Nestlé, System Dynamics
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Bartlett School Env, Energy and Resources
URI: https://discovery.ucl.ac.uk/id/eprint/1457544
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