Kidd, Louise;
(2007)
The potential for domestic micro-generation: Would micro work in Woking?
Masters thesis (MPhil), UCL (University College London).
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Abstract
This thesis has focussed on micro-generation which has been seen to have a potentially massive role to play in reducing emissions from the household sector, which currently accounts for around a third of emissions in the UK. The key barriers to take-up of micro-generation have been identified as cost, a lack of information, a lack of understanding about the technologies and problems with bureaucratic red tape. The research highlighted the exact nature of these barriers from the point of view of the consumer through a series of structured interviews with householders in Woking. A review of the literature on attitude, behaviour, behaviour change theory and communications theory has demonstrated the complex nature of the challenge to encourage and motivate the public to install micro-generation technologies. This research has focussed on information provision and marketing/ influencing strategies as a way to address the barriers identified. The key findings of this research are: That Woking Borough Council should develop a policy to increase the number of micro-generation installations on residential properties in the borough, as an extension to its existing Climate Change Strategy and which will complement the emerging sustainable energy policies in the Council's new Local Development Framework, That the micro-generation policy should be based on the fundamental principles of sound and ethical communications, and on a solid understanding of the nature of sustainable consumption and behaviour change theory, The policy should be delivered through a marketing and influencing strategy, which will include an element of information provision, and address the key barriers identified. As a result of the findings of the research, a number of recommendations have been made about exactly how a micro-generation policy and its related Strategy could be executed in Woking.
| Type: | Thesis (Masters) |
|---|---|
| Qualification: | MPhil |
| Title: | The potential for domestic micro-generation: Would micro work in Woking? |
| Identifier: | PQ ETD:594085 |
| Open access status: | An open access version is available from UCL Discovery |
| Language: | English |
| Additional information: | Thesis digitised by ProQuest. Third party copyright material has been removed from the ethesis. Images identifying individuals have been redacted or partially redacted to protect their identity. |
| UCL classification: | UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett School of Planning |
| URI: | https://discovery.ucl.ac.uk/id/eprint/1446374 |
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