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Fundraising on the internet

Boeg, M.; Harmgart, H.; Huck, S.; Jeffers, A.M.; (2006) Fundraising on the internet. (ELSE Working Papers 236). ESRC Centre for Economic Learning and Social Evolution: London, UK. Green open access

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Abstract

We take a first step towards analysing fundraising on the internet. Internet fundraising allows for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feed-back information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors.

Type: Working / discussion paper
Title: Fundraising on the internet
Open access status: An open access version is available from UCL Discovery
Publisher version: http://else.econ.ucl.ac.uk/newweb/papers.php#2006
Language: English
UCL classification: UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Economics
URI: https://discovery.ucl.ac.uk/id/eprint/14459
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