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Public perceptions of cancer: a qualitative study of the balance of positive and negative beliefs.

Robb, KA; Simon, AE; Miles, A; Wardle, J; (2014) Public perceptions of cancer: a qualitative study of the balance of positive and negative beliefs. BMJ Open , 4 (7) , Article e005434. 10.1136/bmjopen-2014-005434. Green open access

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Abstract

Cancer's insidious onset and potentially devastating outcomes have made it one of the most feared diseases of the 20th century. However, advances in early diagnosis and treatment mean that death rates are declining, and there are more than 30 million cancer survivors worldwide. This might be expected to result in more sanguine attitudes to the disease. The present study used a qualitative methodology to provide an in-depth exploration of attitudes to cancer and describes the balance of negative and positive perspectives.

Type: Article
Title: Public perceptions of cancer: a qualitative study of the balance of positive and negative beliefs.
Location: England
Open access status: An open access version is available from UCL Discovery
DOI: 10.1136/bmjopen-2014-005434
Publisher version: http://dx.doi.org/10.1136/bmjopen-2014-005434
Language: English
Additional information: © 2014 by the BMJ Publishing Group Ltd. All rights reserved. This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work noncommercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http:// creativecommons.org/licenses/by-nc/4.0/
Keywords: Oncology, Public Health, Qualitative Research
UCL classification: UCL
URI: https://discovery.ucl.ac.uk/id/eprint/1434722
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