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How effective and cost-effective was the national mass media smoking cessation campaign 'Stoptober'?

Brown, J; Kotz, D; Michie, S; Stapleton, J; Walmsley, M; West, R; (2014) How effective and cost-effective was the national mass media smoking cessation campaign 'Stoptober'? Drug and Alcohol Dependence , 135 52 - 58. 10.1016/j.drugalcdep.2013.11.003. Green open access

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Abstract

A national smoking cessation campaign based on behaviour change theory and operating through both traditional and new media was launched across England during late 2012 ('Stoptober'). In addition to attempting to start a movement in which smokers would quit at the same time in response to a positive mass quitting trigger, the campaign set smokers the goal of being smoke-free for October and embodied other psychological principles in a range of tools and communications.

Type: Article
Title: How effective and cost-effective was the national mass media smoking cessation campaign 'Stoptober'?
Location: Ireland
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.drugalcdep.2013.11.003
Publisher version: http://dx.doi.org/10.1016/j.drugalcdep.2013.11.003
Language: English
Additional information: This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Keywords: Cessation, Cost-effectiveness, Mass media, Quitting, Smoking, Stoptober, Adult, Cost-Benefit Analysis, Cross-Sectional Studies, England, Female, Health Behavior, Health Promotion, Humans, Male, Mass Media, Middle Aged, Smoking, Smoking Cessation, Time Factors, Treatment Outcome
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health > Behavioural Science and Health
URI: https://discovery.ucl.ac.uk/id/eprint/1418109
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