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Choice blindness and the non-unitary nature of the human mind

Johansson, P; Hall, L; Gardenfors, P; (2011) Choice blindness and the non-unitary nature of the human mind. Behavioral and Brain Sciences , 34 (1) 28- 29. 10.1017/S0140525X10002591. Green open access

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Abstract

Experiments on choice blindness support von Hippel & Trivers's (VH&T's) conception of the mind as fundamentally divided, but they also highlight a problem for VH&T's idea of non-conscious self-deception: If I try to trick you into believing that I have a certain preference, and the best way is to also trick myself, I might actually end up having that preference, at all levels of processing.

Type: Article
Title: Choice blindness and the non-unitary nature of the human mind
Open access status: An open access version is available from UCL Discovery
DOI: 10.1017/S0140525X10002591
Publisher version: http://dx.doi.org/10.1017/S0140525X10002591
Language: English
Additional information: Copyright © Cambridge University Press 2011
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
URI: https://discovery.ucl.ac.uk/id/eprint/1343300
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