Rielgelsberger, J;
Sasse, MA;
(2000)
Trust me, I'm a .com.
InterMedia
, 28
(4)
pp. 23-27.
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Abstract
Surprisingly, one of the leading advertisers on the Internet in the past half-year has been TRUSTe [1], an organisation that assigns seals to e-commerce enterprises which it considers 'trustworthy'. In order to raise its profile, TRUSTe has instigated an internet-based publicity campaign involving between 200 and 700 million weekly impressions for its adverts [2]. Why? The number of B2C (Business to Consumer) e-commerce retailing activities has not reached the dizzying heights predicted 18 months ago. Consumers' "lack of trust" in e-commerce is widely assumed to be one of the main reasons.
Type: | Article |
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Title: | Trust me, I'm a .com |
Open access status: | An open access version is available from UCL Discovery |
Publisher version: | https://www.iicom.org/intermedia/intermedia-past-i... |
Language: | English |
Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science |
URI: | https://discovery.ucl.ac.uk/id/eprint/119050 |
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